Abbott Attire

Feasibility Analysis

Product Service Desirability
Abbott Attire clothing brand is a name of style. It is a desirable proposition for our customers around the globe. Clothes express the personality of their bearer and Abbott Attire gives freedom to their consumers to choose high-quality and stylish clothes in which they are comfortable. Abbott Attire provides a place and a high quality service to its local consumers to have the best quality clothes giving them an excellent environment and service for consumers making it a superb place for leisure shopping which will alternatively make their life more convenient and stylish.

Product Service Demand

Clothing is one of the leading demands all around the world. Its importance can be seen through time, cultures, and geographies. Despite the time “our clothes indicate who we are as individuals as well as a society.”[Andrea Speranza, 2013]. It covers us and gives protection against the cold breeze, hot burst of sun and helps us to socialize more easily in our social circle so it is one of the necessities of life. Nowadays, people are conscious of what they wear, including the designs and styles of the clothes especially the teens. Abbott Attire aims to provide its customers with the best quality outfits for people of all ages.

Industry Target Market Feasibility

Industry Attractiveness

In Pakistan, the clothing market is growing rapidly and is highly profitable. So, as the taste of the consumers is also increasing despite of any age limitations as everyone wants to look the best in all attires. People look forward to the clothing brands to get classy and best quality outfits. The total population of Pakistan is exceeding 212.2 million in which almost 40% of this population is made by youngsters between the ages of 18-25. They wish to wear unique and best quality clothes at reasonable prices.

Target Market Attractiveness

The total population of Pakistan is 212.2 Million out of it 2.3 Million Population of Islamabad and 2.2 Million Population of Rawalpindi gives Abbott Attire a great opportunity to target market audience. The completion is high and, therefore, Abbott Attire has a planned strategy to target new markets with improved margins from other businesses in the industry that makes it an attractive venture.

Organizational Feasibility

Management Prowess

As a team has successfully worked on many class projects and professional assignments and have a strong business degree from a reputable institute. They have the same goals and share a common passion for turning this venture into a profitable one and helping in this time of need. They tend to do so by their consistent hard work and skills.

Resource Sufficiency

Compassion

Goal-oriented

Likelihood of Government Support

Job creation

Focus on Goals and Results

Support each other

Good Leadership

Financial Feasibility